![](https://freight.cargo.site/t/original/i/eaf1445147d6369fcd90fd30615658c2ba64db9ec47ffcf28939cb164d9a2446/ezgif-2-c574fc99c5.gif)
Lilium Aviation
April.2018
The Lilium Jet is a prototype five-seat German electric vertical take-off and landing (eVTOL) electrically powered airplane designed by Lilium GmbH. A seven-seat production version is planned.
As an ambitious technology start–up company potientially demanding a comprehensive visual identity, Lilium eVTOL is a great brand for this fictional branding design practice.
The logo of Lilium Aviation was inspired by bee birds along with symmetric initial L. To achieve a balance between sense of technology and friendliness, the visual identity introduces both acuminous graphic elements and desaturated color treatment.
Special Thanks to:
Gerardo Herrera
Typeface in Use:
Posterama 2001, Museo Sans, Agency
S
![](https://freight.cargo.site/t/original/i/cc85eed621ef0aab2270bbc9f347a9649e72b36c527a48ffc9809f5769321711/Asset-82x.png)
![](https://freight.cargo.site/t/original/i/8bc5ff2dbae07f0d660b8527ad09a8abdf715806ad7ab6dc27f2f4198847bafd/Asset-92x.png)
Visual Identity Poster:
![](https://freight.cargo.site/t/original/i/18587429d9ccb198a2e76ff89ee102a01fb5546baf996388a5b50fa39154b0c9/Lilium_Identity_Poster.jpg)
Identity Guideline:
![](https://freight.cargo.site/t/original/i/6f1109dad5dd6bdd2edcaf6a440b064bf3dde16d88e880af289ac8412e93e805/_0009652-copy.jpg)
![](https://freight.cargo.site/t/original/i/91a008ff190c6bbb3ec538dd137f1896ebd314129a83fd502c97c23b219b9d54/_0009650.jpg)
![](https://freight.cargo.site/t/original/i/8e7f3ffc185b2f102dfdb7b1f6fdb1749b234188095dc6beac42dab2a73b5ea4/_0009649.jpg)
![](https://freight.cargo.site/t/original/i/c1ab8bf62e8b6805327b5a625ad7a6d1e56fdbcaffb76113527ceac4d2cdce87/_0009658-copy.jpg)
![](https://freight.cargo.site/t/original/i/fb5c43feb75319e561a6ef4d0ebe6d55f61046cee059dc271cfabd6f90ef556f/_0009654-copy.jpg)
![](https://freight.cargo.site/t/original/i/1f7531092f81d9f40d96d20867b165f9e824cf569fa8e2627700d43701bb98f8/_0009660-copy.jpg)
![](https://freight.cargo.site/t/original/i/1a46ab43b8f0c980b6d9f590ac56f71393d14ea89fd5bc067d12cf971930985c/_0009666-copy.jpg)
![](https://freight.cargo.site/t/original/i/1f467d6ce777b382fd189a804dd2707eaf0bd036d5e71b2d03125ef2f9302ade/_0009664-copy.jpg)
![](https://freight.cargo.site/t/original/i/dc15b34d542394f41883ff32a37db0949e55dd714f2a195abdb5f7f8f43c0054/_0009663-copy.jpg)
Stationary:
f
![]()
![](https://freight.cargo.site/t/original/i/5a70ba36883be8b6aab788f42f89ec5b68d210748127f8d3228d496f9f5df0b6/_0009668-copy.jpg)
![](https://freight.cargo.site/t/original/i/4432a55ab0144b258c16d613db9846bb004be91018937da329fd69aeb98c63f1/corporate-identity-mockup-copy.jpg)
![](https://freight.cargo.site/t/original/i/7a51a604e273e28f03f59597cec099467bfb39a7e691647ced808899994450c6/Business-Card-Brand-Mockup-Vol6-copy.jpg)
![](https://freight.cargo.site/t/original/i/7d3354bacb0f371fc4d71a13846caecee1dada720123245e952ce9189ca8ec24/Envolope-copy.jpg)
Lilium VTOL:
f
f
f
![](https://freight.cargo.site/t/original/i/9b1fe4edb06a8733abc6f92d2769f9137c60508b299a6d2e41a32f3b8828503d/lilium-jet-white-front-diagonal-with-gear-copy.jpg)
![](https://freight.cargo.site/t/original/i/86f12cf32ceeab1de03bdc4a90b8726022a0f34aa82784b903c8a922bd20cf2f/lilium-jet-white-back-diagonal-with-gear-small-copy.jpg)
Office Space Design:
f
f
f
![](https://freight.cargo.site/t/original/i/56975ecb9a9b30783167dedf26ac79f62eca7419d145043f2f5db1de1dd9aed7/Scene-4-copy.jpg)
![](https://freight.cargo.site/t/original/i/46de86ac6a849ae4b83f66918b53aa8d8ebbc7525162387cbd71c7fe3e774423/Scene-6-copy.jpg)
![](https://freight.cargo.site/t/original/i/878278ed16c8a4605b65ff959c5842fce4351ddf8084aeb23f9f2ae67948e253/Scene-7-copy.jpg)
Staff Windbreaker:
f
f
![]()
f
![](https://freight.cargo.site/t/original/i/d4eac4704374347810953653984e78bcf7998d0eb13b7b71ee20d77a1238780e/jacket2-copy.jpg)
App & Smart Watch UI:
f
f
![](https://freight.cargo.site/t/original/i/118541b8e49ec7913284999cb04ae43ea60e1d5abb59b500f19f7e7c1fcbfe46/app2-copy.jpg)
![](https://freight.cargo.site/t/original/i/5eb811a2b6befcbc302f364789ea7c5f9d1754f9581d7b5275b86df29570a5d8/watch1-copy.jpg)