Lilium Aviation
April.2018
The Lilium Jet is a prototype five-seat German electric vertical take-off and landing (eVTOL) electrically powered airplane designed by Lilium GmbH. A seven-seat production version is planned.
As an ambitious technology start–up company potientially demanding a comprehensive visual identity, Lilium eVTOL is a great brand for this fictional branding design practice.
The logo of Lilium Aviation was inspired by bee birds along with symmetric initial L. To achieve a balance between sense of technology and friendliness, the visual identity introduces both acuminous graphic elements and desaturated color treatment.
Special Thanks to:
Gerardo Herrera
Typeface in Use:
Posterama 2001, Museo Sans, Agency
S
Visual Identity Poster:
Identity Guideline:
Stationary:
f
![]()
![]()
![]()
![]()
Lilium VTOL:
f
f
![]()
![]()
f
Office Space Design:
f
f
![]()
![]()
![]()
f
Staff Windbreaker:
f
f
![]()
f
App & Smart Watch UI:
f
f
Catalog:
Awards:
Feb.2020
Certificate of Typographic Excellence
for Communication Design
Type Directors Club (TDC), New York
Nov.2019
Leah Hoffmitz Milken (LHM) Scholarship
for Letterform Design
The Hoffmitz Milken Center
for Typography (HMCT),
ArtCenter College of Design, Pasadena
May.2019
Typography Excellence for Poster Design
The Hoffmitz Milken Center
for Typography (HMCT),
ArtCenter College of Design, Pasadena
May.2018
Financial Aid for Scholarship review
Graduate Graphic Design Department,
ArtCenter College of Design, Pasadena
Shin G.
Is a type designer recently completing a master’s Graphic Design program at ArtCenter College of Design. In addition to designing typefaces, I do enjoy variable things in my life. I enjoy reading, writing, calligraphy, cooking, leather goods and vintage fashion. These habits help me with aesthetical and logical senses outside the world of letterforms. Working on typefaces makes designers’ thoughts organized and rational, but will not blind our vision. I have always been on adventures exploring challenging typography tasks, like interactive typography and multilingual typeface design. I am looking forward to a larger stage for my typefaces and my research and meeting insightful people from all industries.
